Is Black Buying Power a Myth or Reality? A. Ball is a father and husband. After that, he is a Professor of Communication Studies at Morgan State University in Baltimore, MD. In his book, The Myth and Propaganda of Black Buying Power, Dr. Jared Ball proposes amongst other things that Black America does not have an annual $1+ trillion that is somehow being spent frivolously rather than harnessed to the betterment of the Black community.

The book also proposes that “buying power,” as a concept is “entirely misunderstood and has been for so long that it continues to confound and inhibit conversations about the Black economic condition and what might be done about it.” In this interview we discuss: 1) Where the term and concept of “buying power” originated from. 2) The definition of economic strength and how it is created. 3) Which comes first, economic power or political power? 4) How the Black community can gain political power. and more.

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