The Myth of Black Buying Power and how to combat it: A Liberation School Interview 2nd installment of our new Liberation School Interview series features Dr. Jared A. Ball on the topic of his 2020 book, The myth and propaganda of Black buying power (Palgrave Macmillan). Exposing the myth and marketing strategy that the path to freedom lies through consumption and financial literacy, the book details and documents its history, demonstrating and the ways it continues to function to blame Black communities for their own oppression. In doing so, it clears space for a real understanding of the struggle for Black liberation. In this interview, Liberation School editorial member Nino Brown and PSL organizer Gabby Ballard discuss the history of the book’s conception before delving into the evolution and current status of the myth, its impact on the Black freedom struggle, and strategies for combating the myth and redefining power. Among other topics, they also touch on ways to bridge gaps between Black intellectuals, revolutionaries, and organizers. Dr. Ball is a father, husband, and Professor of Communication and Africana Studies at Morgan State University in Baltimore, Maryland. He is the founder and curator of, a multimedia hub of emancipatory journalism and revolutionary beat reporting. You can read a review of his book at Liberation School.

One Comment

  1. Debunked

    That race is not based on biology, but race is rather an idea that we ascribe to biology. Recent scientific evidence suggest that the idea of race is a biological myth.

    "That black companies or black capitalism are the key to collectively improving the situation of blacks" [ Representing great steps toward liberation ], is a long perceived

    idea that many have ascribed to; however, now debunked by Jared's "The Myth and Propaganda of Black Buying Power".

    Many Blacks may be disinclined to review Dr. Ball's book considering what Dr. Huey P. Newton once opined:

    "The Black bourgeoisie seem to be acting in the role of the house Negro. They are pro - administration. They would like a few concessions made, but as far as the

    overall setup, they have a little more material goods, a little more advantage, a few more privileges than the black have - nots; the lower class. And so they identify with

    the power structure and they see their interests as the power structure's interest".

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